the team

Felicity Fromholz
Chief Innovator
BIO
A true generalist in every sense of the word, Felicity is a jack of all trades and a master of quite a few. A 20-year veteran of the consumer goods industry she has worked with businesses large and small, in a variety of capacities including marketing, operations, sourcing and program management. Felicity has the intelligence and creativity to formulate new, fresh ideas and the ability execute them extremely well - all while analyzing the data behind what does and doesn't work for your business.
EDUCATION
MS, Applied Sociology, Texas State University, 2013
BAS, Applied Sociology, Texas State University, 2009
FOCUS AREAS
Email Marketing, Health + Beauty Care/Beauty Aids, Salon
+ Subscription Box Commerce
SPECIALITIES
Email Marketing, copywriting, SEO, branding, business development, market research, merchandising,
e-comm, content creation, impact analysis, strategy, public speaking, product operations, sourcing, program and curriculum development, customer service training + sales.
GEEKS OUT ON
Skincare products, eyebrows, old-man pug dogs, foosball, sparkly things, thrifting, vintage, Lego, brunch, Hello Kitty + crochet.
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Justin Gibson
Chief Envisioneer
BIO
Justin is a dynamic, intuitive, leader with over 25 years of broad entrepreneurial experience. He is a strong communicator with a progressive vision and proven record of success, refining designs + operations for multiple products/markets. He is also a central Texas area expert with broad experience and education in commercial and residential real estate.
EDUCATION
MBA, University of Phoenix, Austin School of Business, 2011
BS, Urban + Regional Planning, Texas State University, 2000
Licensed Real Estate Broker, 2000
FOCUS AREAS
Sales & Operations, Retail, Vapor, Real Estate,
Strategic Design, Marketing
SPECIALITIES
Business development, operations, executive coaching, sales training, growth strategy, scaling, marketing, investment/diversification, efficiency planning, forecasting, business coaching, urban planning + design.
GEEKS OUT ON
Travel, architecture, interior design, sustainability, the Cowboys, historic preservation, thrifting, mid-century furniture + Lego.