The Bad Plaid Company | Business Consultants

  • The Bad Plaid Co LinkedIn
  • Bad Plaid Instagram Page
  • The Bad Plaid Co. Twitter Page
  • The Bad Plaid Co. Facebook Page

the team

Felicity Fromholz Gibson, Chief Innovator for The Bad Plaid Company Small Business Consulting

Felicity Fromholz

Chief Innovator

A true generalist in every sense of the word, Felicity is a jack of all trades and a master of quite a few. A 20-year veteran of the consumer goods industry she has worked with businesses large and small, in a variety of capacities including marketing, operations, sourcing and program management. Felicity has the intelligence and creativity to formulate new, fresh ideas and the ability execute them extremely well - all while analyzing the data behind what does and doesn't work for your business.


MS, Applied Sociology, Texas State University, 2013

BAS, Applied Sociology, Texas State University, 2009


Email Marketing, Health + Beauty Care/Beauty Aids, Salon

+ Subscription Box Commerce

Email Marketing, copywriting, SEO, branding, business development, market research, merchandising,

e-comm, content creation, impact analysis, strategy, public speaking, product operations, sourcing, program and curriculum development, customer service training + sales.

Skincare products, eyebrows, old-man pug dogs, foosball, sparkly things, thrifting, vintage, Lego, brunch, Hello Kitty + crochet.

Justin Gibson, MBA, Chief Envisioneer for The Bad Plaid Company Small Business Consulting

Justin Gibson

Chief Envisioneer

Justin is a dynamic, intuitive, leader with over 25 years of broad entrepreneurial experience. He is a strong communicator with a progressive vision and proven record of success, refining designs + operations for multiple products/markets. He is also a central Texas area expert with broad experience and education in commercial and residential real estate. 



MBA, University of Phoenix, Austin School of Business, 2011

BS, Urban + Regional Planning, Texas State University, 2000

Licensed Real Estate Broker, 2000



Sales & Operations, Retail, Vapor, Real Estate,

Strategic Design, Marketing

Business development, operations, executive coaching, sales training, growth strategy, scaling, marketing, investment/diversification, efficiency planning, forecasting, business coaching, urban planning + design.

Travel, architecture, interior design, sustainability, the Cowboys, historic preservation, thrifting, mid-century furniture + Lego.

contact us


Phone: 512.593.2127


  • @badplaidco Facebook
  • The Bad Plaid Company LinkedIn
  • @badplaidco Instagram
  • @badplaidco Twitter